Your next retailer, distributor, team, club, strategic partner, or B2B customer is probably already on LinkedIn. The challenge isn't finding people. It's finding the right people, reaching them with a message that makes sense for their business, and consistently turning those interactions into real commercial opportunities.
*Performance varies based on the offer, market, positioning, target audience and the client's sales process. These figures represent past campaign performance and are not guarantees of future results.
01 / Find your peopleCulture × Adventure × Commercial strategy
Your sales team should be building relationships — not hunting for them.
In sports, growth rarely depends on finding more companies. It depends on finding the right buyers, partners, and decision-makers: retailers, distributors, team executives, club owners, brand partners, event operators, procurement teams, and commercial directors.
Finding the right people, researching their businesses, building lists and sending outreach can quickly become a full-time job. Outreach Engine handles the prospecting infrastructure: account research, decision-maker targeting, messaging and campaign management. On Pro, a dedicated appointment setter also handles responses, qualification, follow-up and meeting coordination, supported by brand-building content.
Build relationships. Close opportunities. Grow the business.
GP5Outreach Engine.
01Ideal customer
02Relevant message
03Human follow-up
04Qualified conversation
05Buyer feedback
02 / More than automationCulture × Adventure × Commercial strategy
More Than Automation
Sports is a relationship-driven industry. The right introduction can open a distribution opportunity. The right conversation can lead to a retail partnership. The right decision-maker can unlock an entirely new market. That's why Outreach Engine uses automation where it makes sense — while keeping human judgment where it matters. Outreach Engine by GP5 combines strategic targeting, intelligent outreach, human qualification, appointment setting, and brand-building content into one complete outbound system built for companies in sports. We combine:
We identify companies and decision-makers based on industry, role, geography, company size, distribution model, market presence, hiring activity, LinkedIn activity, and other relevant signals.
02
Strategic Messaging
We build your positioning, campaign story, and outreach around your actual commercial offer — not generic AI-generated messages.
03
Human Attention
Human judgment guides campaign strategy and execution. On Pro, a dedicated appointment setter reviews responses, qualifies interest and follows up with prospects.
04
Appointment Setting
On managed plans, a dedicated appointment setter handles follow-up, qualification, and nurturing, moving the right prospects toward a conversation with your team.
05
Brand Storytelling
In sports, people don't just buy products. They buy into brands, stories, performance, and credibility. GP5 content helps prospects understand why your brand belongs in their world.
04 / A focused marketCulture × Adventure × Commercial strategy
Built for Sports Companies Ready to Grow
Outreach Engine is built for sports companies that have a strong product, brand, or service — and need a more consistent way to reach the people who can help them grow.
Especially:
Sports brands expanding into new markets
Sporting goods, apparel, and equipment companies seeking retail or distribution opportunities
Action sports and lifestyle brands building new commercial relationships
Sports technology and performance companies selling to teams, clubs, organizations, or businesses
Companies building partnerships across the sports ecosystem
Founders and commercial leaders who need more pipeline without turning their sales team into full-time prospectors
05 / The workflowCulture × Adventure × Commercial strategy
One system. From prospect to conversation.
Find ICP
Define the ideal customer profile and build a targeted list of ICP-matched prospects.
Connect
Send thoughtful, personalized connection requests to the right decision-makers.
Start the Conversation
Open a friendly, relevant conversation and introduce the offer naturally.
Book the Call
Move interested prospects into a scheduled strategy call with your team.
In sports, people don't just buy products. They buy into brands, stories, performance, and credibility.
GP5 brings its content and storytelling expertise into the sales process, helping prospects understand not only what you offer but why your brand belongs in their world. That's why Outreach Engine doesn't treat sales and content as two separate problems.
You focus on the conversations that can move your business forward. We build the engine that starts them.
07 / Choose your engineOne-month minimum
The right support. For your next stage.
I’ll run it.
Basic
$799/month
Establish the baseline infrastructure for a reliable B2B attraction engine while managing your own lead conversations.
Up to 400 ICP-matched prospects/month.
Ideal Customer Profile development
Outreach messaging strategy
Campaign launch support
Setup included
Your team manages replies and sales conversations.
The right introduction can open a distribution opportunity. The right conversation can lead to a retail partnership. The right decision-maker can unlock an entirely new market. Outreach Engine pairs targeted prospecting with the story and human judgment that turn cold contacts into real commercial conversations.
09 / Your questionsCulture × Adventure × Commercial strategy
Before we begin.
What exactly is Outreach Engine?
Outreach Engine combines prospect research, targeting, messaging, LinkedIn campaign infrastructure and campaign management into one outbound system. Higher-level plans add human appointment setting and content.
Is this automated spam?
No. The focus is targeted outreach to prospects who fit your ideal customer profile rather than sending high-volume generic messages.
Is everything running on AI?
No. AI and automation help make research and execution more efficient, while strategy, positioning and human conversations remain central to the system.
What does ICP-matched prospect capacity mean?
It is the maximum number of prospects GP5 can research, match to your Ideal Customer Profile and prepare for outreach each month. Basic includes up to 400 ICP-matched prospects/month; Advanced includes up to 800; Pro includes everything in Advanced.
What happens when someone replies?
On Basic and Advanced your team manages the sales conversation. Pro includes a dedicated human appointment setter for response management, qualification, nurturing, follow-up and meeting coordination.
Does Pro include content?
Yes. Pro includes content planning, four short-form LinkedIn videos per month and eight LinkedIn posts with images per month.
Is there a long-term contract?
No. Outreach Engine has a one-month minimum commitment. The goal is for clients to stay because the system is creating value, not because they are locked into a long contract.
Does GP5 guarantee meetings or revenue?
No. Performance depends on your market, offer, positioning, target audience and sales process. Historical campaign results are not guarantees of future performance.
What should I expect GP5 to handle?
GP5 handles ICP-matched prospect research, messaging, campaign setup, monitoring and reporting. On Basic and Advanced, your team manages replies and sales conversations. Pro adds a dedicated human appointment setter for response management, qualification, nurturing, follow-up and meeting coordination.
What does GP5 not promise or replace?
GP5 does not promise guaranteed replies, meetings or revenue, close sales calls, replace your sales team or create product-market fit. We do not use indiscriminate high-volume spam, and no responsible provider can claim LinkedIn activity is risk-free. Our standard is clear scope, controlled execution and transparent reporting.
Who is Outreach Engine best for?
It is designed primarily for B2B companies with a strong product or service, a defined target customer and a sales team capable of converting qualified opportunities.
Can you target specific sports markets and decision-makers?
Yes. Targeting is built around your ideal customer profile, including geography, company type, size and relevant roles. A retailer campaign may focus on buyers or category managers; a sports technology campaign may focus on team or club decision-makers. Share your priority markets and examples of good-fit customers so targeting can reflect your commercial goals. The available audience depends on the market and the information available on LinkedIn.
Your next moveCulture × Adventure × Commercial strategy
Let’s move your business forward.
A clearer story. More relevant conversations. A direction worth testing.